A great campaign should always start with a clear understanding of who the target audience and core demographic of a company’s clientele are. South Bay Design Center is the largest home, kitchen, and bathroom showroom within the South Bay. In their case, data extraction became a key component of understanding SBDC’s clear demographic. Data bases provided information with a plus or minus 24% from the null. The statistical analysis was not accurate enough, so we composed a plan to extract data from various data bases to analyze and get that percent closer to 8% from the null. For example, we extracted all the homes sold in the past five years within SBDC’s service area. We then extracted data from homes that applied for remodeling permits in that same area within a five-year time frame. Among other strategic data extraction, we were able to create a database of information providing an accurate case of who exactly SBDC’s clientele is. With this database, we were able to know which houses within their area applied for a remodeling permit, started, and finished that remodel, which of SBDC’s competition had done that job, the median households value, and the average age of the individuals. Knowing this data beforehand allowed us to build a catered and accurate marketing campaign specific to whom their core demographic is.