DeNorma was a start-up that built an enterprise software solution for the hospitality industry. It has since been purchased by a larger company within the same space. Our task was to create a campaign that would stand them apart from the other three start-ups launching the same type of software that year. Their product launch was held at the National Restaurant Association Convention in May of 2016 in Chicago, Illinois. We had started with an aggressive PR campaign that saw DeNorma on multiple television channels and internet platforms. DeNorma was featured on ABC News, KTLA, Fox Business, Routers, and Forbes, along with multiple podcasts. The data collected yielded over three million views on various platforms and over ten million impressions. We built out DeNorma’s social media platforms and saw an average of 141,000 followers on various platforms prior to the NRA Convention. We designed, built, shipped, and installed DeNorma’s customized booth that won the NRA’s most creative booth design of that year’s show, which gifted a front page acknowledgement on the NRA’s website and print material with over 20 million subscribers worldwide. We also created all marketing material, from print, to videos, to wear, to presentation and sales verbiage, and keynotes. With the increased digital presence, and the buzz built around DeNorma, it piqued the interest of one of the largest tech giants in the industry, which made an offer that DeNorma could not pass up. DeNorma sold shortly after the convention and was the only one to receive such an offer over their competitors.
